Editorial Policy

This is the editorial policy I hold the writing to — the sourcing rules, the publisher disclosure, the comparison framework, the AI-use disclosure, the correction policy, and the reader-feedback channel. It's not a marketing page. It's the standards a careful reader should be able to hold me to in turn. If anything below seems vague, write me — the contact address is at the foot of every piece.

Sourcing — what I cite, and why

Sourcing on this site means working from primary documents and direct experience rather than from secondary aggregators. For medical claims about Ultherapy, Ultherapy Prime, or any adjacent device, I cite peer-reviewed literature on PubMed, the U.S. Food and Drug Administration (FDA) clearance database, the Korean Ministry of Food and Drug Safety (KFDA, formally MFDS) device classification, or the manufacturer's published clinical data — in plain text, with the year and the journal or agency named, never with fabricated identifiers. If you cannot find the citation by Googling the journal and the year, it does not belong in the piece. Aggregator summaries, clinic blogs, beauty-influencer videos, and Reddit threads are treated as orientation rather than as evidence. Personal experience — my own recovery notes, the conversations with the Korean specialists who treated me — is labeled as such inline, distinct from the published-literature claims.

Advertiser disclosure — the HEIM GLOBAL relationship

This site is published by HEIM GLOBAL, a Korean medical-tourism coordinator registered with the Ministry of Health and Welfare under foreign-patient registration A-2026-04-02-06873 and with the Korean tax authority under business-registration number 405-04-54000. HEIM GLOBAL pays the editorial budget for this domain, which includes my writing fees. The Hospital Hub pages on this site — a small subset of the coverage, identified clearly as such — carry a WhatsApp coordinator channel that connects readers to HEIM GLOBAL, and a referral fee may be earned on bookings made through that channel. The general editorial coverage (treatment guides, city pieces, glossary, news, listicles) does not carry CTAs, is not sponsored at the article level, and is not influenced by individual clinic briefs. The publisher relationship is disclosed inline on every Hospital Hub page, on the medical disclaimer, on the about-this-site page, on my author page, and in the footer of every page on the site. If you want the editorially insulated reading you can read everything outside the Hospital Hub. If you want a coordinator introduction the WhatsApp link is on the Hospital Hub pages.

Comparison rules — categorical only, no ranking

Korean medical advertising law — Article 56, Paragraph 4 of the Medical Service Act (의료법 제56조 제4항) — restricts the comparative ranking and superlative description of named medical providers in advertising directed at Korean and international audiences. I treat that framework as an editorial rule to be observed, not circumvented. Named clinics on this site are described categorically — by specialty, by patient experience, by language support, by district, by what they do well — rather than ranked. Phrases like "#1," "best," "top-rated," or any ordinal positioning of one named clinic against another do not appear on this site. Where the page format requires a list (the Listicle and Hospital Hub categories), the items are presented as "Featured" or "Editorial pick" rather than as a ranked order, and the comparison table compares categorical attributes (specialty, district, language support) rather than quality scores. Device comparisons — Ultherapy versus Sofwave, Ultherapy versus Thermage, the original device versus the Prime — are written about the devices themselves, which is permitted, with the caveat that individual outcomes vary.

AI use disclosure

I use AI tools — large language models, mostly — as a research and copy-editing assistant, not as a writer-of-record. The tools help me draft outlines, surface adjacent topics worth covering, check the grammar on a long paragraph, and stress-test my claims by asking what a careful reader would push back on. They do not write the published prose. Every published piece is written, revised, and finally read by me before it goes live; I am responsible for every claim under my byline. I do not use AI to invent clinical citations, fabricate patient anecdotes, generate images of clinics I have not visited, or produce comparative ranking text. If a published piece contains an AI-assisted block (a glossary definition, a structured comparison table) it is reviewed against primary sources before publication. The AI is the assistant; the byline is the accountable person.

Corrections and update cadence

Every piece carries a published date and a last-updated date. Substantive revisions — a clinical claim that was wrong, a price that has changed, a regulatory framework that has shifted — are noted in an editorial appendix at the foot of the piece, with the date and the nature of the change recorded plainly. A factual error of consequence is corrected as soon as I am aware of it and have verified the correction against the original source. Stylistic refinements (a typo, a clearer paragraph break) are made silently. Treatment-guide pieces are reviewed at least annually and at any point at which the underlying device, protocol, or regulatory framework changes. Travel and city-guide pieces are reviewed seasonally. News-format pieces carry the original publication date and are updated only with a clearly labeled appendix; I do not silently rewrite news posts. The reader who returns to a piece a year later is reading my current position, not an archived one.

Reader feedback channel

Reader feedback — corrections, clinical questions a piece did not answer, factual disputes, pitch ideas, letters of agreement or disagreement — is welcomed at the editorial address on the contact page. I read it weekly and typically answer within seven business days; correction requests are reviewed against the underlying source and, if the source supports the correction, published in the editorial appendix at the foot of the piece. Reader letters on the cultural and travel coverage occasionally appear in print (with the writer's permission). Clinical questions about your own indication or candidacy belong with a licensed physician — see the medical disclaimer — and the WhatsApp coordinator channel on the Hospital Hub pages is the appropriate route for a coordinator-supported consultation booking. The editorial address is not a coordinator channel and I am not a coordinator.

“An editorial register without standards is marketing copy with longer paragraphs.”

Rachel Bennett

Frequently asked questions

Do you accept paid placements from individual clinics?

No. I write under a flat editorial budget paid by HEIM GLOBAL, the publisher of this site. I do not accept individual clinic briefs, paid placements, gifted treatments in exchange for coverage, or named-clinic ranking content. The publisher relationship is disclosed in full on this page and in the footer of every page on the site.

If you find an error in a published piece, what should I do?

Email the editorial address on the contact page with the URL, the specific claim, and the source you believe contradicts it. I review correction requests against the underlying source and acknowledge within seven business days. If the source supports the correction, I publish it in the editorial appendix at the foot of the piece, with the date recorded plainly.